SAMPLE · EVERY NAME AND NUMBER INVENTED

What an issue looks like

A sample month for an invented twelve home group. The names and numbers are made up. The structure, the tone and the honesty rules are exactly what subscribers receive.

Twelve homes checked

Every catchment reviewed against last month, with all sources listed at the end of the issue.

Two need attention

One faces new nearby supply. One sits in a hiring squeeze that is getting worse.

Ten stay quiet

Nothing material moved around them, and the issue says so, home by home.

A page from the sample issue

This is what lands in your inbox

One page like this for every home, after a one page estate summary. The names and numbers below are invented. The structure is exactly what subscribers receive.

ESTATE INTELLIGENCESAMPLE ISSUE · INVENTED DATA

Home seven of twelve. A 48 bed nursing home in a market town.

MONTH FOUR OF COVERAGE · CATCHMENT THREE MILES · FOURTEEN SOURCES CHECKED

WHAT MOVED

A rival home half a mile away was rated higher at its latest inspection.Regulator record, published this month

A domiciliary agency began advertising night rates above the local going rate.Three job adverts, first seen twelve days ago

WHAT IT MEANS

The rating change is presentation rather than substance, and needs nothing from you yet.CONFIDENCE HIGH

The pay movement matters more, because it pressures the same staff pool your rota draws on.CONFIDENCE MODERATE

WHAT TO DO

Act. Review night cover contingency for this home during the month.

Watch. The rival home's next inspection, and whether the pay advertising spreads.

Leave. Fees. Nothing in this catchment justifies a move this month.

In a real issue every claim above links to its evidence. A quiet month says so on this page, and lists what was checked. Every page carries the date your coverage began.

The quiet homes

What checked and unchanged looks like

For each quiet home the issue lists what was checked. Ratings and inspection activity nearby, registrations and closures, planning applications, advertised roles and pay, published review activity, and company events on nearby operators. Checked, unchanged, said plainly.

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